Women in The Iranian cinema: The i-D selection

We’re happy to share the i-D magazine selection of 6 inspiring Director Iranian women. All of them are absolutely gifted and tell us their story of a complex Iranian society. As surprising as it could be for an Eastern eye,

The Iranian art scene by curator Martha Kirszenbaum

We had a great discussion with Martha Kirszenbaum, Los Angeles based curator. Back from Tehran, she talks about her vision of Iranian artistic life. Inspiring! Persiennes : Hi Martha, could you please present yourself? Martha Kirszenbaum : I am a French curator

Boteh lifestyle!

At once bohemian and luxe, “boteh gegheh” is popping up all over fabric wallpaper collections for 2017. Though it’s making a splash on the current scene, “boteh gegheh” is certainly no newcomer to interior design. The print has Persian origins but

City Guide: Uncover the beauties of Esfehan

  Our contributor Sabrina Sadozai, back from Ispahan made us a special city guide to uncover the beauties of this amazing Persian city we call: Esfehan, Nesf e Jahan (Half of the world). Here are her words and beautiful photos

Food: Summer drink is “Abe talebi”

During summer, temperatures get very high in Iran, (74°C in Bandar Mahshahr!) and one of the favorite refreshing drink Persian people loves is the famous “Abe talebi”, literally “melon water”. A delicious recipe, highly hydrating and much more than just a water.

May in Persian colors and inspiration!

It is Spring again and we wanted to share our inspiration for this time of the year we love: The deep Persian Blue of the Mosque: The outstanding light of Ispahan:   Golshifteh Farahani,an Iranian actress outside the country: The old