In Tehran, concept stores are innovating fashion



Last March was the opening of the fashion concept store’s salon M Zone in Tehran and it’s “Lady’s week end” for the season.

Founded 42 years ago, the concept store M Zone is one of the pioneer in importing Western brands in Iran. Since 3 years now, the brand created a new concept in Iran, specially made for Persian designers. Thanks to Asal Khalipour and all its team for this unique event in Tehran. 3 to 4 times per year, M Zone brings together the most talented local designers during a special salon: The “Lady’s week-end”. During 4 days, the 1000 M2 behind the M Zone store opens its door to accessories designers, “manteaux”, jewels and so on… All the great fashion designers of Iran are reunited. You’ll find the best of Iranian trend with very interesting prices.

It’s a very new and innovative experience in Iran, the guests can shop and meet in a special area where music meets coffee and fashion, and all  is about trend and creation. Very rare in Iran!

Who said again that Iran was maybe not so hot?

Here are some brands we chose to show you:

LA TERRA Jewelry :

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Photo by Parysatis Peymani

for its minimal style and its powedry colors



For its colors inspired by the beaches of the South of Iran



For its very modern and all hand-made bags!



For the very structured ethnic touch

*Cover photo @bouguessa