First time ever in Iran for Roberto Cavalli

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Roberto Cavalli SS16 – Bureau Betak

It’s the very first time for the famous Italian fashion house Roberto Cavalli: the opening of its flagship in Tehran, in the very chic district of Zaferanieh, North Alef Street. Roberto Cavalli is one of the first luxury brand to open a monobrand since the international sanctions have been lifted. The luxury boutique with marble and cristal is 3,780-square-foot and carries women and men collections, gym, junior, accessories and house collections.

Renato Semerari, chief executive officer of the Italian group told the WDD: “the Iranian market is going through a new exciting period, and luxury brands such as Cavalli are looking at the country and its 80 millions of potential consumers with great attention.”

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Roberto Cavalli SS16 – Bureau Betak

The glamorous Italian style of Cavalli will certainly be a success in a country where women are huge consumers of cocktail dress to be worn during during private indoor parties. Here are some Spring Summer 16 looks:

No doubt that brands luxury have real big opportunities on the Iranian market, with its continuous growth in fashion and luxury since the last 3 years.

Read also >> Fashion: How Tehran is Booming

Iranian consumers have real interest for luxury French and Italian fashion brands. Most of the Iranian consumers form the upper class used to go to Dubaï (during the embargo) in order to buy international luxury brands. But from now on, the luxury business will be done in Tehran. A very good news for European fashion luxury brands and for Iran and its quite experienced consumers.