In Tehran, concept stores are innovating fashion

Last March was the opening of the fashion concept store’s salon M Zone in Tehran and it’s “Lady’s week end” for the season. Founded 42 years ago, the concept store M Zone is one of the pioneer in importing Western

The fashion breathe of Maryam Nassir Zadeh

The lovely Maryam Nassir Zadeh, Iranian designer and retailer in New York is certainly one of our favorite people in fashion and it’s been a while we’re following here. Her amazing eponymous boutique in the Lower East Side in New

Trend Alert: Headscarf on the Fall Winter 1617 runways!

During this New York and London fashion weeks, we spotted one unexpected iconic accessory: the headscarf! And we love it. Of course, we know it very well in Iran, under the name of “roussari” in Persian : colorful and relax,

First time ever in Iran for Roberto Cavalli

It’s the very first time for the famous Italian fashion house Roberto Cavalli: the opening of its flagship in Tehran, in the very chic district of Zaferanieh, North Alef Street. Roberto Cavalli is one of the first luxury brand to

The offbeat fashion world of Iranian designer Ghazaleh Rezaei

On Instagram, Ghazaleh Rezaie, a young Iranian fashion designer in Tehran is sharing very pop and colorful pictures where tradition meets modernity meets surrealist. The fashion Iranian label is named Gisella and its an inspired world, quiet offbeat and original.

How the Iranian scarf is ruling fashion in Tehran

The scarf is really becoming a fashion statement. In Iran first, where it is required to wear it in public spaces but also in the West, where you regularly find it in cool girls dressing room, on the runways, on